2025 Speakers

AJ is the world’s foremost expert in the use of LinkedIn ads. He runs the LinkedIn Ads Show podcast and the LinkedIn Ads Fanatics community, and will be joining us from Salt Lake City, Utah. AJ’s talk will share his top LinkedIn ads best practices for 2025, to help businesses and individuals optimise the resources they devote to placing and managing ads.

Juma is the king of creating useful content, and is known for the high utility of everything he publishes, as well as his smooth style of delivery on his Useful Content podcast and his regular livestreams. He’s our first ever speaker from the Caribbean and brings a wealth of talent and experience with him. Juma’s talk will focus on how we can get results from creating useful, longform video content for our target audiences.

Sam is a social selling expert, community builder and author of two books: Linked Inbound and Linked Outbound. She’s based in Derby in the UK and has a large, loyal following on LinkedIn. Sam’s talk will focus on sales conversion so that our activities on LinkedIn turn into a profitable use of our time.

Gus is a digital marketer, LinkedIn specialist and co-organiser of the UpLift Live conference. He will again compère the conference in its second year, but this time he’ll also be gracing the stage to share his best advice on how we can use a content-marketing strategy and personality-led content to make a more meaningful connection with our audiences.

Ivana is an employee advocacy specialist and will be joining us from Bratislava in Slovakia. She’s the co-author of The Magic of Employee Influence, and her talk will focus on how she uses her own special employee advocacy framework to help businesses activate their employees the right way.

John Espirian is the relentlessly helpful® LinkedIn nerd and author of Content DNA. A former software tester and technical copywriter, John’s now all-in on LinkedIn training, consultancy and community management (via Espresso+). John co-organises the UpLift Live conference and his 2025 talk will focus on the anatomy of effective posts, with some dos and don’ts to help you get the best visibility for your organic content.

Niraj is a LinkedIn sales trainer & coach, LinkedIn Top Voice, TEDx speaker and the author of multiple books. He was in the audience at the first UpLift Live conference and is coming over again from Northern Ireland to take the big stage in Birmingham. Niraj’s talk will cover the specifics that define the right sales mindset on LinkedIn, so that we know what to say (and what not to say!) to our potential customers.

Michelle is the world’s top expert in best practices with LinkedIn company pages, and will be joining us from Sydney, Australia. She’s the host of the Social Media for B2B Growth podcast and is also the co-author of books about LinkedIn company pages and personal branding. Michelle’s talk will cover all her best tips for using our LinkedIn company pages the right way for effective business growth in 2025.